Logo for the Southern Reach by FSG with highlights by Jeremy Zerfoss.
One reply to “map_test3 copy — Paint_2013-10 – 08_17-47 – 45”
This logo has a MAJOR problem: It fixates on the lighthouse — it knows too much!
“Southern Reach” is supposed to be an institute doing research about a no-go area taken over by nature, right? At least to the outside world. And even inside, people are unsure what to make about the lighthouse.
Really, you want a noncommital patch. Like the ecologist faction of STALKER:
This logo has a MAJOR problem: It fixates on the lighthouse — it knows too much!
“Southern Reach” is supposed to be an institute doing research about a no-go area taken over by nature, right? At least to the outside world. And even inside, people are unsure what to make about the lighthouse.
Really, you want a noncommital patch. Like the ecologist faction of STALKER:
http://stalker.wikia.com/wiki/Clear_Sky
(Why do organizations need patches/warpaint btw? What a bizarre psychological need.)